Resources Library by ANA

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

Companies: Sythesis, Brown-Forman

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

November 22, 2023

Connecting the data dots to eliminate your consumer blind spots

How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the...

Catalogue: Webinars 2021

Author: Oscar Carlsson

Company: Cint AB

October 12, 2021

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021

Authors: Stephen Kraus, Paul Hunter

Company: ESOMAR

September 15, 2021

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Trevor Sharot

September 1, 1998

Strategies for analysing scanner data for publishers

The objectives of this paper are to detail the experiences in developing and using scanner-based systems and to demonstrate how these systems have influenced marketing and marketing research in general. The central focus of this paper is a discussion...

Catalogue: Seminar 1985: Quality In Publishing

Author: Jan Willem Bol

November 27, 1985

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Emil Baschnonga, Georgette Lubbock

January 25, 1984

Forecasting on an international level

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Yves Fournis

June 15, 1959

Forecasting on an international level (French)

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Yves Fournis

June 15, 1959